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BY CHAD WHITE I have a confession: I wasn’t always proud to be a part of the email marketing industry. Shortly after making the jump from journalism to email marketing in

BY LAUREN SMITH As an email designer, it’s your job to provide subscribers with a functional email experience. This means eliminating friction that can erode the subscriber experience, and ultimately damage your

BY CHAD WHITE Your customers are complex beings. Treating them like one giant uniform crowd is not good for you or your subscribers because it limits messaging and lowers relevancy. Tailored

BY CHAD WHITE Your customers are complex beings. Treating them like one giant uniform crowd is not good for you or your subscribers because it limits messaging and lowers relevancy. Tailored

BY JENN FERNANDES A client asks you to create or redesign their email marketing campaigns—where do you start? Creating email is a lofty ask. And, if your team is used to

BY CHAD WHITE Success is rarely a monolith. Usually it’s a mountain range. That’s because marketers typically have of number of shifting goals that change from campaign to campaign. One time

BY CHAD WHITE Success is rarely a monolith. Usually it’s a mountain range. That’s because marketers typically have of number of shifting goals that change from campaign to campaign. One time

BY LAUREN SMITH You’ve spent time getting your email just right. Have you given your landing page the same attention? A great landing page can make the difference between a successful

by David Baker Projecting the future is one of the easiest things to do, yet the hardest to get right. The email marketing industry is morphing faster than most people think,

by Karen Talavera You probably know by now that segmentation improves email marketing performance significantly, so if you’re still operating primarily in “batch and blast” mode it’s time to start slicing

by Pushkraj Marathe Just like Santa plans to deliver the perfect gift to every child, delivering the right message to the right audience in the ‘most effective form’ is the

By: Mike Madden Let’s get one thing straight: deliverability is sexy. Don’t let anyone tell you otherwise. It’s the only way your emails get seen, opened, and clicked on. And