Post 4 col fullwidth

BY BETTINA SPECHT In the world of email, it’s surprisingly easy to pretend to be someone you’re not. Almost anyone with a basic understanding of how email works can make a

BY JUSTINE JORDAN Email geeks, it’s time to arm yourselves. You know your job. You’re passionate about everything related to email and focus relentlessly on creating personal, relevant, messages. But you

BY CHAD WHITE Make as few errors as possible, ideally none. For any email marketer, that’s a great goal. So when half of the email marketers we surveyed said that they hadn’t

BY BETTINA SPECHT This week, Apple released iOS 10, its brand new mobile operating system, to the public. With iOS Mail accounting for 44% of all email opens, changes to the mobile operating

BY CHAD WHITE Subject lines are incredibly important to the success of an email marketing program. Marketers understand that. It’s why email marketers A/B test subject lines more than any other

BY BETTINA SPECHT For every email you send, the subject line is one of the first points of contact with your subscribers. If it doesn’t catch your subscribers’ attention, then the

BY JAINA MISTRY Your email has a clear and recognizable from name, the subject line is straightforward and on-brand, and your preview text further encourages the open. But, what about your

BY JENN FERNANDES As an agency, your most precious commodity when producing emails for your clients is time—time scoped appropriately, time left in your budgeted forecast, and, of course, the project

BY JAINA MISTRY Microsoft is one of the biggest players in the email industry. Microsoft Outlook and its web-based counterpart Outlook.com hold a marketshare of over 10% collectively. This is pretty huge! In

BY LAUREN SMITH When we think about email marketing opportunities, we focus on promotional and transactional emails. These emails are usually designed and executed by a company’s marketing team, obsessing over

BY KAYLA LEWKOWICZ When we receive an email in our inboxes, we view it as a two-way method of communication. You email, I respond. Yet when it comes to many email

BY KAYLA LEWKOWICZ Email serves as an important tool to increase lead generation and nurture prospects through the funnel. But if you’re not optimizing for readers on mobile devices, you may