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BY JOHN BONINI In part two of our case for finding the right subscription method for your company, let’s take a look at why the double opt-in method is a better

BY KAYLA LEWKOWICZ Most of the time, you don’t need a brand spanking new design to get your point across—what you have already works. That’s why an email template is the

BY KAYLA LEWKOWICZ The venue is booked, decorations and swag bags ordered, speakers and sponsors confirmed. You’re ready for the ultimate conference/blowout mega-party and the only thing missing is: the people.

BY LAUREN SMITH Spelling error in a blog post? No worries. You can easily update it. Broken link in a tweet? Delete and send another. Problem solved. Wrong screenshot on a brochure? Costly mistake,

BY CHAD WHITE We gather here to settle once and for all the debate as to whether single opt-in or double opt-in is the better signup process. Before we begin, let’s

BY KAYLA LEWKOWICZ Spam. No, we’re not talking about the gelatinous mass sometimes referred to as “dinner.” As email marketers, we strive to produce great content and work to build emails

BY LAUREN SMITH Goal setting is crucial to email marketing success. Defining your email marketing campaign goals helps guide the direction of your campaign, and makes it easier to measure the success of

BY JOHN BONINI When it comes to writing email copy, it’s not hard to see why so much focus is spent on subject lines. Chances are that your subscribers receive many

BY LAUREN SMITH “Our designer already tested these templates, they’re good to go.” “I used this same design last week, nothing has changed since then.” “We sent the email around internally.

BY LAUREN SMITH “Our designer already tested these templates, they’re good to go.” “I used this same design last week, nothing has changed since then.” “We sent the email around internally.

BY CHAD WHITE “MARKETERS AREN’T MAKING GOOD DECISIONS ABOUT WHAT TO SEND TO WHOM. WE’VE ABDICATED THAT DECISION TO ISPS.” —ALEX TIMLIN, HEAD OF CLIENT SUCCESS, EMARSYS [TWEET THIS] At its core,

BY LAUREN SMITH Internet service providers (ISPs) take many things into consideration when deciding if your email will reach the inbox or not. One of these considerations is subscriber engagement. How