Gmail Using Star Trek Tech to Target Spam
November 5, 2016 by in

by Jim Ducharme It’s not hard to explain the popularity of online email marketing software for users. Years ago your email address was like your phone number. It was tied to

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Digital Marketing Software – Moving Subscribers with Automation
November 5, 2016 by in

by Dave Bender One of the best features of our Digital Marketing Software is our automation tool. (if not the best) It is listed in the navigation as “Workflow”. Keep in mind you

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Why Email List Building is the Channel that Pays
November 4, 2016 by in

by Jim Ducharme Every year there are more and more social channels for you to leverage while email list building. For someone new to the business it can be overwhelming. Since

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Three Simple Rules for Digital Marketing Newcomers
November 4, 2016 by in

by Jim Ducharme As a digital marketing newcomer and specifically email marketing, there has been a lot to learn every day using Sendlane. I’ve learned even more interacting with your clients and sharing their

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Subscribers: To Know, Know, Know Them is to Love, Love, Love Them
November 4, 2016 by in

by Jim Ducharme The most basic conversation is one where we get to know each other. That is a true digital marketing strategy. It’s all but impossible to carry on any worthwhile

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10 Email Marketing Lessons Learned
November 3, 2016 by in

by Jim Ducharme Good conversations lead to great conversionsWhen you’re writing your messages picture yourself having a conversation while sitting at the kitchen table with a friend. Tell them a good story

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Why User Experience Matters for Your Bottom Line
November 3, 2016 by in

by Anik Singal Why User Experience Matters for Your Bottom Line User experience (UX) has become a buzzword in recent years. Here’s a basic definition of UX, according to Nielsen Norman Group:

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5 Unusual Email Marketing Techniques
November 3, 2016 by in

by Patrick Williams 5 Unusual Email Marketing Techniques According to the Radicati Group, by the end of 2016, the total number of worldwide email accounts is expected to increase by over 4.3

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The Value of Email Signatures in Marketing
November 2, 2016 by in

by Zakaria Meftah The Value of Email Signatures for Marketing As you probably know, I look at a lot of marketing emails. And I’m always amazed by how often people ignore

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10 Crucial Elements of An Effective Email Message
November 2, 2016 by in

by Jimmy Kim 10 Crucial Elements of An Effective Email Message  So you’re getting ready to send out an important email… you’ve been working for months to build your list and you’re excited

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