by Paolo Dullano ALMOST every email marketing service suggests optimal times and days for sending emails. These recommendations are based on what works for their customers. For example, in its 2014 Send Time
BY KAYLA LEWKOWICZ We love A/B testing here at Litmus. A/B testing subject lines, calls to action, or preheader text can be a great way to optimize your emails for opens,
BY LAUREN SMITH To achieve the goal of converting our subscribers into buyers, we have to send email that is relevant and contextual to them. Subscribers now view anything to the contrary
BY LAUREN SMITH Goal setting is crucial to email marketing success. Defining your email marketing campaign goals helps guide the direction of your campaign, and makes it easier to measure the success of
by Cassi Knight SEGMENTATION and automation are big terms in the world of email marketing right now. And for good reason: Marketers and businesses are using both strategies together to send more relevant messages to customers–and
by Zakaria Meftah Email marketing is truly unique because you’re able to engage masses of potential customers at a relatively low cost. However, perhaps the true power of email marketing comes in
by Jimmy Kim 10 Crucial Elements of An Effective Email Message So you’re getting ready to send out an important email… you’ve been working for months to build your list and you’re excited
by Dave Bender 5 Examples of Great Customer Reengagement Campaigns Up to 21% of emails never make it to the intended recipients’ inboxes. If up to 21% of snail mail never made it
by Dave Bender 5 Examples of Great Customer Reengagement Campaigns Up to 21% of emails never make it to the intended recipients’ inboxes. If up to 21% of snail mail never made it
But nothing the copy said could convince her and so it didn’t take long until a few insidious Copy Writers ambushed her, made her drunk with
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