How to Make Sure Automation Is a Game-Saver Not a Deal-Breaker
January 9, 2017 by in

by Zorana Radovic THE concept of automation refers to the usage of tools or software to help marketers with their daily tasks, which can often be repetitive and time consuming. As such,

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15 Stats About Marketing Automation (and How It’s Changing the Game)
January 2, 2017 by in

by Cassi Knight MARKETING automation is no passing trend–it’s here to stay. Thanks to tools that make ongoing communication with on-going customers possible, more and more businesses are increasing lead collection–and they’re

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Traffic Academy: Get In the Driver’s Seat! (Part 2)
December 26, 2016 by in

by Celeste Longbucco WELCOME to Part 2 of our guide to driving traffic. In Traffic Academy Part 1, we covered what online traffic is, why it matters, and how you can increase it

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Retargeting: What Is It and How To Use It?
December 25, 2016 by in

by Morgan Murtaugh IT feels like a vicious cycle. You meticulously plan your blog content, spend hours researching and writing your piece, your email funnel is all in place and ready for

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How to Use Psychology to Outsmart Other Marketers
December 25, 2016 by in

by Dean Valerio WRITING copy that converts is no simple task. The good news is many of the most powerful tactics you can use to create effective marketing materials come from psychology.

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Use Split Testing to Improve Your Business
December 24, 2016 by in

by Jordan Silver HAVE you ever done something for your business and thought, “Wow, this is pretty good, but I wonder if I could do better?” Don’t worry, you are not alone.

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A Highly Effective Way to Create Demand for Your Product
December 23, 2016 by in

by Dean Valerio I’D be willing to bet that when you were growing up, you probably heard or saw commercials where a store owner was having a limited time offer. Something along

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Video Content: Super Fun! Super Effective.
December 20, 2016 by in

BY GINA BROOM Content creation is such a huge slice of the Internet marketing pie. Ever had someone cut a piece of a pie, and then joke that the rest of

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The Productivity-Optimized 5-Step Blog Writing Process
December 19, 2016 by in

BY GINA BROOM Whether you’ve decided you’d like to have a crack at writing your own blog posts, or you want to optimize your current writing process, this is sure to

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How to Choose Keywords in a Way That Makes Sense: 5 Easy Steps
December 17, 2016 by in

BY GINA BROOM Now that I’ve told you to forget keywords just a few weeks ago, and I’ve given you time to mull that over, it’s time to revisit them.  If you’re not

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