Why an Unsubscribe Is Better Than Being Marked as Spam
March 1, 2017 by in

BY KAYLA LEWKOWICZ This message from iOS 10’s Mail app sends shivers down any email marketer’s spine: But it shouldn’t, and here’s why: Unsubscribes can be a good thing. The alternative,

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Adapting to Consumers’ New Definition of Spam [eBook]
February 26, 2017 by in

BY CHAD WHITE Consumer attitudes toward spam continue to shift dramatically, which demands an equal shift in email marketing strategies. To understand consumers’ current definition of spam and why they end

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Why Your Content Could Be Spammier Than You Think
February 19, 2017 by in

BY KAYLA LEWKOWICZ Email marketers often ask: “Why did my email end up in spam?” Deliverability remains a mysterious and difficult subject to tackle. Three key factors influence your deliverability: identification/authentication (your infrastructure),

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A Guide to Spam Traps + How to Avoid Them
February 11, 2017 by in

BY BETTINA SPECHT One out of every five emails you send may not ever reach your subscriber’s inbox. You put a lot of work into growing your list, designing a beautiful campaign,

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Spam: Where it Came From, and How to Escape It
January 23, 2017 by in

By Tom Kulzer In 1936, long before the rise of the personal computer, Hormel Foods created SPAM. In 2002, the company will produce it’s six billionth can of the processed

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Six Tips to Avoid the Dreadful Gmail Promotional Tab
January 4, 2017 by in

by Jimmy Kim THE Gmail “Promotional Tab.” To an email marketer, it’s almost as bad as landing in a spam or junk mail box. But, here’s the good news: it’s not AS

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The Email Curse Word Database
January 3, 2017 by in

by Jimmy Kim TODAY I wanted to put together a list. This list is what I consider the ULTIMATE “Curse word” database for email marketing. These are all tested, proven and using

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Why are My Emails Going to Spam?
November 10, 2016 by in

by Jay Kang Why are My Emails Going to Spam? We understand the importance of your business and would love to share some of our best practices. One of our active

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