by Cassi Knight Inactive subscribers. Every email marketer has them – people who have either never interacted with an email message from you, or haven’t done so in a very
by Rowena Malhabour Starting today, if you get just one subscriber a day, you’ll have about 20 subscribers by the end of the month. Not only that, if you’re able to
by Dave Bender One of the most important email marketing metrics that you should be paying attention to is your attrition rate. (How many users you’re losing week over week
BY ERIN KING Personalized emails can dramatically outperform one-size-fits-all messaging. But to send personalized emails, you have to have the right data. We see so many brands stop at first name personalization,
BY KAYLA LEWKOWICZ This message from iOS 10’s Mail app sends shivers down any email marketer’s spine: But it shouldn’t, and here’s why: Unsubscribes can be a good thing. The alternative,
BY BETTINA SPECHT Emojis take the standard text smiley face and bring it to the next level. For any reaction, whether you’re happy , crying laughing , or relieved , emojis allow you to
BY CHAD WHITE WHO OWNS THE EMAIL INBOX? This question came up during a recent panel discussion on deliverability at Salesforce Connections and interestingly each of the three panelists had a
BY LAUREN SMITH The past year has brought many changes to the world of email marketing. Whether it was the replacement of Outlook.com with Office 365, the introduction of the Apple
By Justin Premick Consistency is something that we all lean on, from the time we wake up to the time we go to sleep. When my alarm clock goes off,
But nothing the copy said could convince her and so it didn’t take long until a few insidious Copy Writers ambushed her, made her drunk with
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