BY CHAD WHITE The success of a business boils down to whether customers buy what you’re selling. In marketing terms: whether they’re converting. And since email marketing programs exist to support

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BY JOHN BONINI As part of the research that went into his 2012 bestseller To Sell Is Human, author and speaker Daniel Pink surveyed people on the first words that came to

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BY LAUREN SMITH You’ve spent time getting your email just right. Have you given your landing page the same attention? A great landing page can make the difference between a successful

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By Sean Cohen Do you give web site visitors the opportunity to download a free trial of your product or service with the intention that they will come back and

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by Cassi Knight HAVE you felt the need to bid on an eBay item because of the red countdown timer that was staring back at you? Ever checked out a flash sale

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by Dave Bender 5 Mistakes that Ruin Your Landing Page Conversions Landing pages are important, but often receive too little attention for optimization. It might just be one page in a

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by Jay Kang Creating a Landing Page is both an Art and a Science. To help you succeed, here is a 5 step formula Infographic to get you the most conversions.

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