The Best Time to Send an Email Marketing Campaign

by Paolo Dullano ALMOST every email marketing service suggests optimal times and days for sending emails. These recommendations are based on what works for their customers. For example, in its 2014 Send Time

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5 Top Trends Email Marketers Need to Know for 2017

by Alex Everhart Email marketing offers the highest ROI of any online marketing channel and is the most searched marketing topic by industry professionals. Knowing this, it is critical to up your

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30+ Must Have Tools For Any Digital Marketer

by Natalie Ryder Online marketing involves knowing a good amount about a whole lot of things; it’s sort of a jack-of-all-trades type of business. It requires the marketer or business

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by Jimmy Kim If you want to kill your email campaigns before they even get off the ground, blindly blast offers and deals and see what happens.Spoiler alert: it won’t

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by Caitlin Haines The world talks a lot about millennials these days. That’s partially because the millennial generation (that’s anyone born between the early 1980s and early 2000s) is entering

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BY CHAD WHITE More than 3,500 marketers completed our State of Email Survey, which closed at the end of January and explores how brands plan, build, approve, send, and ensure the

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BY CHAD WHITE The email marketing industry is innovative, fragmented, and growing. That volatile mixture creates an environment that’s more than a little unpredictable. But, we’ll give it a shot anyway,

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BY CHAD WHITE Well, we weren’t really sure. So we asked more than 1,200 email marketers, letting them choose between six promising email marketing trends in 2017: Automated emails Big Data

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BY CHAD WHITE Despite millennials having a reputation for being different from everyone else, their email behavior is very similar to that of older generations when it comes to the things

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BY KAYLA LEWKOWICZ Before the rise of the Internet and everything mobile (now up to 56% of opens in September), the news used to take time. We’d have our coffee and read

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