by Jay Kang
Digital Marketing Services has definitely evolved over the years and sometimes what happens is that people want to innovate and take their marketing to the next level. Think outside the box with more creativity. Make it stand out from the rest of the competition. Which is all valid and you want to separate yourself from the competition but you need to do it in the right way. The right way is giving your tribe the content they want. Valuable content that isn’t spammy.
Delivering valuable information to your list is the best way to make sure your emails will hit your list’s inboxes. I’m sure you like dressing up your content up to make it look better but that’s what spammers do as well. When was the last time you wrote an email to a friend and you went through all the trouble of:
-
Enlarging The Text
- change the colors
- changing the and font
- overused punctuation!!!???
- CAPITALIZATION
My friends and family don’t send me emails that look like this and you shouldn’t either if you want your lists trust you and more importantly get your email to their inboxes.
You see if you emulate spam techniques chances are you are going to get a spam complaint, or you’ll never get past the filters. Take a look at each email you write and make sure it’s something that you personally would read. I know it’s not as pretty but at least it’ll get read.
What makes your email beautiful is the actual content you provide to your list not the pretty ways you can dress up weak content.
Formatting Tips:
- Keep the text at a normal size. If your subscribers can’t see they can adjust the font from their computer or smartphone.
- Don’t overuse punctuation and capitalization
- Do keep things normal as if you were writing an email to a friend or colleague
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