How to Connect With Your Leads Using Digital Marketing
The world of digital marketing has changed dramatically over the past decade. One example of this is the rise of smartphones. Another example is the proliferation of social media sites like Facebook, Snap Chat, Twitter, and Youtube. Marketers have had to adapt quickly to the changing landscape.
These changes and added importance to digital marketing may be overwhelming for veterans who were present before the days of social media. However, these new marketing avenues create new opportunities. They allow businesses more creativity in how they build their lists and go about their email marketing campaigns.
So how do these changes influence email marketing?
Simple.
- Brands without a strong presence on social media are losing a competitive advantage
- Landing Pages are becoming slightly less important but remain an effective tool
- Brands can use various platforms to directly engage with consumers
New Frontiers
The first point is extremely important: digital marketing is changing. Companies who do not adjust or who create bland social media pages won’t perform as well. They will not generate as many leads as their competitors who fully integrate these platforms into their marketing strategy
Simply having a Twitter account and making boring posts will not help a brand expand their scope. Wendy’s has a global outreach where their brand is well known, often times they use their Twitter to speak about the world of wrestling. This may seem small, but it could definitely sway consumers to visit Wendy’s over another fast food chain.
Developing a gimmick and tone on your social media accounts creates an interesting way to engage with consumers. That way you do not have to rely solely on landing pages and your email marketing campaigns. Brands and businesses can also use these platforms to launch special events to encourage lead generation while giving one of their followers an additional gift.
What works?
The opportunities truly are endless when it comes to using the new social media innovations to your advantage. Some brands can’t resist taking the easy way out by promoting something like the following:
Like and Share this post for a chance to win (insert small prize)!
Those specific campaigns (especially on Facebook) are geared towards helping the brand generate viral attention to their service. Unfortunately, there are several problems with this approach.
- It does nothing to explain to potential customers WHY they should invest in your brand
- It delivers false metrics of engagement, as many encountered will not have interest in the brand
- It’s quite easy to see through
Your marketing techniques on social media need to be slightly more creative than that. They should offer some words about your brand and how it can help each individual customer. Creative ways to use these platforms would include giving a free trial or another incentive to potential consumers to become a lead magnet for your email campaigns.
By using that strategy you are attracting legitimate interest from consumers, while also gaining new leads for your various campaigns. That’s definitely a win-win situation on all fronts, especially with the growing use of platforms such as Instagram, Facebook, and Twitter on mobile devices—the potential to benefit from digital marketing is endless.
Conclusion
In order to have the most efficient and effective business strategy, your brand will need to find creative ways to engage with users on social media. Every follower should be considered a lead who you are attempting to convert over to you email lists, and eventually into a customer. Various platforms allow brands the ability to connect and make the transition seamless.
Why not have Sendlane™ in your corner when you’re generating more prospects after you have begun seeing the results of a great social media presence? Luckily, you can sign up now for an absolutely free 14-day trail of Sendlane.
Our prices can fit within any businesses budget no matter if you are a startup up or a fortune 500 company.
What do you think?
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Get out there and make sure your social media game is on point! It can really support your email marketing business!
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