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by Dave Bender Newbies to email marketing are absolutely obsessed with open rates, and why not? After all, an opened email means that our subject line did its job, right? While open

by Dave Bender The beauty of email  is that it’s one of the few aspects of Internet marketing that you can truly put on autopilot. Think about it: once you’ve automated your

by Dave Bender Every business is told they need to build an email list from the get-go. If you don’t have a successful email strategy, it’s easy to fall flat and