Post left image

BY KAYLA LEWKOWICZ Besides being the largest generation, millennials are also the generation that’s poised at the peak of potential consumerism. Americans between 18 and 33 will have $200 billion in buying

BY JASON RODRIGUEZ As mobile email opens consistently stay above 50%, it’s increasingly clear that email campaigns need to be designed with mobile subscribers in mind. Desktop-only email campaigns are quickly being

BY JOHN BONINI Think back to the most important email you sent last month. What comes to mind? For most, it may have been a newsletter that generated a lot of

BY JOHN BONINI Writing for email may be one of the most difficult jobs in marketing. Different segments require different messaging. The devices your subscribers are using affect the perceived value