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By Justin Premick I can see your eyes rolling now. It’s true, though…while you don’t like to see a subscriber leave your list, any information you can get about why

By Marc Kline It’s often said in the web design world that people don’t read on their computers; they scan. This is to say that when confronted with large amounts

By Marc Kline Often times when working with customers on their message campaigns, I notice they are including only HTML versions of their messages to their subscribers, with no plain

By Tom Kulzer Ensuring requested opt-in email marketing is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click through response rates can be