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by Dave Bender Although fewer and fewer marketers seem to dwell on direct mail these days, keep in mind that old-school snail mail represents the precursor to modern email marketing. For

by Dave Bender Every business is told they need to build an email list from the get-go. If you don’t have a successful email strategy, it’s easy to fall flat and

by Dave Bender It’s no secret that email marketers are obsessed with metrics.  After all, understanding user behavior and making data-driven decisions are the cornerstones of any successful email campaign. Email