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 by Dave Bender Ahhh….Click rate!Many Digital Marketers feel like clicks are the lifeblood of their business. It makes sense right? Clicks lead to sales. Clicks send traffic. Clicks are where the

by Dave Bender Hello class, today I want to talk with you about the ever elusive open rate. This statistic may be the cornerstone of your business once you have developed your

by Zakaria Meftah Email marketers know that subject lines are one of the most important elements of any campaign. In fact, 64% of people open an email based on the

by Dave Bender Yo Digital Marketers! Let’s talk about your Opt-in Percentage. These basic stats are the foundation of building and understanding your subscriber lists. Keep a close eye on these while