Effective and Affordable Online Marketing Tactics
By Anica Oaks
Updated July 28, 2016
Within the current marketplace, there are a countless amount of e-commerce stores offering many different products and services. One of the common challenges many stores face is how to stand out from the crowd and attract business. Fortunately, there are many different ways to successfully draw customers to your e-commerce site. With a descriptive and detailed plan along with these five stragegies, it won’t be long before you’re able to direct a large quantity of customers your way.
1. YouTube
If you weren’t already aware, Google (the largest search engine) owns YouTube, making the second largest search engine in the world.
Depending on what the service is, your company should provide a variety of short, yet substantial, content. For example, you can demonstrate how to use the product in different ways. Just make sure the sound and picture quality is clear. No one wants to watch a grainy video with bad sound.
2. SEO
SEO, which stands for search engine optimization, is essential for helping online searchers find your website. Keywords and hashtags are the two common ways people find companies online. For example, if a company sells designer brand high heels on an e-commerce site, some of the keywords might include words such as designer high heels, and high heels designer. However, there’s a lot more that goes into it than just two phrases.
There are optimal keywords to use for the best results. In order to figure that out, it’s good to utilize the beauty of white label SEO. White label SEO involves two companies partnering to create the best SEO results. Once that’s done, the two companies split the profit. This is a great way to get solid SEO value without having to hire an extensive in-house staff.
3. Blogging
Even though some claim blog marketing is obsolete, it’s still an incredibly powerful resource. Once people arrive at your e-commerce site, in addition to great products, a blog will provide another reason to have them stay or return to your website.
The content on your blog must be useful and relevant. It should also demonstrate practical ways to use whatever you’re selling. Include high-quality pictures and graphics to make it more interesting. If you’re not great at taking pictures, keep things clean and polished by using high-quality graphics through a stock photo website.
4. User Reviews
Nothing can seal the deal like a good review can. Word-of-mouth is an excellent way to attract more customers. When one person likes a product and tells their friends, you’ll receive more visits, and hopefully, sales just from their testimonial or referral. There are lots of review sites on the internet such as Yelp and Angie’s List. You can even include ratings and reviews on your ecommerce site.
After people purchase your products and/or services, encourage them to leave a review. Sometimes, patrons don’t review a product online unless you ask them to.
5. Social Media Campaigns
Whether you utilize the power of Facebook ads, a Pinterest business account or hire brand ambassadors for use on Instagram, it is important to be intentional in your social media campaign. Social media is a direct way to engage your customers and constantly place your product in front of your target market on a regular basis for little to no costs.
With social media campaigns, you can spend as little or as much as you want and get great results. If you decide to go this route, it would be wise to hire a social media manager if it is in the budget. Managing social media accounts is a full-time job. If it’s not in the budget, uses systems and tools to help you save time, and consider making a goal to hire social media help in the future.
These are five of the best tactics to help you draw more customers to your e-Commerce site. With consistency and hard work, you’ll see results and build a profitable, successful online business.
Anica Oaks is a professional content and copywriter who graduated from the University of San Francisco. She loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she’s used to putting things to a vote. Also, cartwheels are her specialty. You can connect with Anica on Google+. Anica writes for Multifuse, which provides traditional and white label SEO services.
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