by Jim Ducharme As a digital marketing newcomer and specifically email marketing, there has been a lot to learn every day using Sendlane. I’ve learned even more interacting with your clients and sharing their

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by Jim Ducharme The most basic conversation is one where we get to know each other. That is a true digital marketing strategy. It’s all but impossible to carry on any worthwhile

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by Jim Ducharme Good conversations lead to great conversionsWhen you’re writing your messages picture yourself having a conversation while sitting at the kitchen table with a friend. Tell them a good story

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by Anik Singal Why User Experience Matters for Your Bottom Line User experience (UX) has become a buzzword in recent years. Here’s a basic definition of UX, according to Nielsen Norman Group:

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by Patrick Williams 5 Unusual Email Marketing Techniques According to the Radicati Group, by the end of 2016, the total number of worldwide email accounts is expected to increase by over 4.3

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by Zakaria Meftah The Value of Email Signatures for Marketing As you probably know, I look at a lot of marketing emails. And I’m always amazed by how often people ignore

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by Jimmy Kim 10 Crucial Elements of An Effective Email Message  So you’re getting ready to send out an important email… you’ve been working for months to build your list and you’re excited

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by Patrick Williams How to Get Your Emails Into Gmail’s Primary Inbox The non-primary inbox has many names. Gmail calls it the Promotions tab. Marketers refer to it as the Grim

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by Pam Neely How Often Should You Be Sending Emails? It’s one of the most common questions new email marketers have: “How often should I be sending my emails?” And for

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by Patrick Williams 4 Types of Email to Engage Subscribers How many times have you opened an email from a brand you signed up to follow, only to be disappointed that it’s

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