business

by Dave Bender Yo Digital Marketers! Let’s talk about your Opt-in Percentage. These basic stats are the foundation of building and understanding your subscriber lists. Keep a close eye on these while

by Patrick Williams It can be a pain to write better email copy, but it is a necessary step in effectively reaching your customers and nurturing an audience. Regardless of

by Dave Bender Do you want to grow your email list this year? If so, then adding an opt-in box to your website is just the tip of the iceberg.

by Elna Cain As a marketer or small business owner you know how important it is to grow your email list as a way to acquire more business.And even though,

by Alexia Bullard Marketing Automation Growth is very difficult. Just ask any business professional, and they will tell you marketing is essential to a solid customer-brand relationship. So marketing also

by Elna Cain As a small business owner, you make sure to cross all your T’s and dot all your I’s. Logo? Check. Clear brand message? Double Check. Highly optimized website

by Kristi Hines Engaging with subscribers can be daunting. Do you invite your email subscribers to reply to your email campaigns, blasts, and newsletters? If so, you can get the most

by Kaleigh Moore You’ve probably heard people talking about automated email marketing as the “next big thing” after content marketing. But what does it really mean, and how can you use it

by Alexia Bullard When you get right down to it, the concept behind niche marketing is actually fair simple. Identify and create engaging content within your niche. Write a compelling headline

by Leonard Kim So what are the reasons why stories matter. When it comes to in general marketing, you have two ways to approach your audience. Try to sell them a