business

by Dave Bender Although fewer and fewer marketers seem to dwell on direct mail these days, keep in mind that old-school snail mail represents the precursor to modern email marketing. For

by Dave Bender Every business is told they need to build an email list from the get-go. If you don’t have a successful email strategy, it’s easy to fall flat and

by Dave Bender It’s no secret that email marketers are obsessed with metrics.  After all, understanding user behavior and making data-driven decisions are the cornerstones of any successful email campaign. Email

by Anik Singal How to Leverage Your Email List When Starting Your Business It can be disheartening seeing brands flaunting their huge email lists when you’re just starting out. So much

by Jimmy Kim Why You Shouldn’t Wait to Build Your Email List The claim that email marketing is an outdated tactic could not be more false. If your business currently isn’t

by Dave Bender 4 Types of Email to Engage Subscribers How many times have you opened an email from a brand you signed up to follow, only to be disappointed that it’s