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BY KAYLA LEWKOWICZ When creating emails, we focus on building the best email for our audience. That often manifests itself in content curation before designing and creating the email. While we

BY KAYLA LEWKOWICZ We’re inundated with emails shouting at us to try this or buy that. So what makes an email go from interruptive to valuable? Email personalization is one way

BY JUSTINE JORDAN A commonly accepted best practice in the email world is the inclusion of alt attributes (frequently known as an “ALT tag” or “ALT text,” which is shorthand for

BY KAYLA LEWKOWICZ Have you ever tried to fill a leaky bucket? It doesn’t work so well. By the time you figure out that it’s leaking, you’ve put a lot of

BY JAINA MISTRY Email began as a text-only, 1:1 method of communication in 1971, when it was conceived by Ray Tomlinson. Over the decades email has evolved, moving away from the text-only

BY KAYLA LEWKOWICZ Dealing with spam filters can be tricky. Using spam filter testing tools is a great start to understanding your delivery and deliverability performance, but it’s important to see