#DIGITAL

International Email Marketing: How to Master Time Zones

February 20, 2017 by Valentin Klemencic in

BY BETTINA SPECHT Sending your email at the “wrong” time can derail the most well-crafted campaign. So it’s no surprise that many email marketers put significant effort into optimizing their send

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What Is an Email Conversion?

February 20, 2017 by Valentin Klemencic in

BY CHAD WHITE The success of a business boils down to whether customers buy what you’re selling. In marketing terms: whether they’re converting. And since email marketing programs exist to support

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Why Your Content Could Be Spammier Than You Think

February 19, 2017 by Valentin Klemencic in

BY KAYLA LEWKOWICZ Email marketers often ask: “Why did my email end up in spam?” Deliverability remains a mysterious and difficult subject to tackle. Three key factors influence your deliverability: identification/authentication (your infrastructure),

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How to Use Live Content to Create Contextual Email Campaigns

February 19, 2017 by Valentin Klemencic in

BY LAUREN SMITH To achieve the goal of converting our subscribers into buyers, we have to send email that is relevant and contextual to them. Subscribers now view anything to the contrary

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6 Ways to Encourage Influencer Behavior Through Email Marketing

February 19, 2017 by Valentin Klemencic in

BY JENN FERNANDES We all know that a data-driven email marketing strategy can help us refine, define, and effectively engage our subscribers. But, another key piece of your marketing strategy is

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How to Use Click-to-Call Functionality for Better Email Attribution

February 18, 2017 by Valentin Klemencic in

BY LAUREN SMITH A customer’s interaction with a brand rarely happens in a single touch or even in just one channel. The reality is that customers engage with brands over a

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Single Opt-In vs. Double Opt-In: The Verdict on Email Permission

February 18, 2017 by Valentin Klemencic in

BY CHAD WHITE We’ve heard the case for single opt-in (SOI) and the case for double opt-in (DOI). And we have also heard public opinion on the matter, which is nearly evenly split. Before we

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7 Common Deliverability Myths

February 17, 2017 by Valentin Klemencic in

BY KAYLA LEWKOWICZ The art of mastering deliverability has become a borderline mythical craft. With algorithms and filters constantly changing, it’s difficult to determine what to do to stay in the

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3 Ways the Job of Email Marketer Will Change by 2020—and How to Prepare

February 17, 2017 by Valentin Klemencic in

BY CHAD WHITE Email marketers never complain about a lack of change in their industry. And there’s plenty of change on the horizon, as our 20 expert contributors highlighted in our Email

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Single Opt-in vs. Double Opt-in: The Court of Public Opinion

February 17, 2017 by Valentin Klemencic in

BY CHAD WHITE The case has been made for single opt-in and the case has been made for double opt-in. This contest is clearly one of great public interest, judging by the number

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Who Owns the Email Inbox: Subscribers, Inbox Providers, or Senders?

February 16, 2017 by Valentin Klemencic in

BY CHAD WHITE WHO OWNS THE EMAIL INBOX? This question came up during a recent panel discussion on deliverability at Salesforce Connections and interestingly each of the three panelists had a

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