#DIGITAL

How to Handle Sensitive Content and Data When Creating Client Emails

February 12, 2017 by Valentin Klemencic in

BY JENN FERNANDES Between conceptualizing, designing, copywriting, and testing, creating emails for your clients puts a lot of pressure on your team to perform. Add another layer of complexity to the

Continue

0 Comments

4 Reasons Email Marketing’s ROI Doesn’t Matter

February 12, 2017 by Valentin Klemencic in

BY CHAD WHITE We love email marketing, and are frankly often frustrated that some companies don’t see its value. To try to convince them, we frequently tout email marketing’s stellar return on investment,

Continue

0 Comments

Surprise! Millennials Love Email Just As Much As Everybody Else

February 12, 2017 by Valentin Klemencic in

BY KAYLA LEWKOWICZ Besides being the largest generation, millennials are also the generation that’s poised at the peak of potential consumerism. Americans between 18 and 33 will have $200 billion in buying

Continue

0 Comments

Understanding Responsive and Hybrid Email Design

February 11, 2017 by Valentin Klemencic in

BY JASON RODRIGUEZ As mobile email opens consistently stay above 50%, it’s increasingly clear that email campaigns need to be designed with mobile subscribers in mind. Desktop-only email campaigns are quickly being

Continue

0 Comments

How to Write Engaging Transactional Emails, featuring Beth Dunn

February 11, 2017 by Valentin Klemencic in

BY JOHN BONINI Think back to the most important email you sent last month. What comes to mind? For most, it may have been a newsletter that generated a lot of

Continue

0 Comments

A Guide to Spam Traps + How to Avoid Them

February 11, 2017 by Valentin Klemencic in

BY BETTINA SPECHT One out of every five emails you send may not ever reach your subscriber’s inbox. You put a lot of work into growing your list, designing a beautiful campaign,

Continue

0 Comments

How to Write Highly Compelling Calls-to-Action for Email

February 10, 2017 by Valentin Klemencic in

BY JOHN BONINI If you’re a writer, you may be familiar with the term “targeting”, wherein you place the most important word at the end of a sentence and work backward

Continue

0 Comments

How to Successfully Promote Your Content Through Email featuring Joe Pulizzi

February 10, 2017 by Valentin Klemencic in

BY JOHN BONINI For most brands, a person’s email address is as good as any currency. Not just because it’s how they communicate with and, advertise, promote, sell, and even deliver

Continue

0 Comments

How to Write Great Email Copy featuring Ann Handley

February 10, 2017 by Valentin Klemencic in

BY JOHN BONINI Writing for email may be one of the most difficult jobs in marketing. Different segments require different messaging. The devices your subscribers are using affect the perceived value

Continue

0 Comments

How to Master International Opt-In Requirements

February 9, 2017 by Valentin Klemencic in

BY BETTINA SPECHT Building and growing a database of subscribers is one of the primary objectives of email marketers. And while marketing technology has allowed for many different ways to support

Continue

0 Comments

We Analyzed 13 Billion Opens to Discover Where Subscribers Read Email [Infographic]

February 9, 2017 by Valentin Klemencic in

BY LAUREN SMITH The past year has brought many changes to the world of email marketing. Whether it was the replacement of Outlook.com with Office 365, the introduction of the Apple

Continue

0 Comments

How to Write Emails That Sell: An Analysis of Influential Language

February 9, 2017 by Valentin Klemencic in

BY JOHN BONINI As part of the research that went into his 2012 bestseller To Sell Is Human, author and speaker Daniel Pink surveyed people on the first words that came to

Continue

0 Comments