#DIGITAL | Blog with both sidebars

How to Use Live Content to Create Contextual Email Campaigns

February 19, 2017 by Valentin Klemencic in

BY LAUREN SMITH To achieve the goal of converting our subscribers into buyers, we have to send email that is relevant and contextual to them. Subscribers now view anything to the contrary

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6 Ways to Encourage Influencer Behavior Through Email Marketing

February 19, 2017 by Valentin Klemencic in

BY JENN FERNANDES We all know that a data-driven email marketing strategy can help us refine, define, and effectively engage our subscribers. But, another key piece of your marketing strategy is

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How to Use Click-to-Call Functionality for Better Email Attribution

February 18, 2017 by Valentin Klemencic in

BY LAUREN SMITH A customer’s interaction with a brand rarely happens in a single touch or even in just one channel. The reality is that customers engage with brands over a

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Single Opt-In vs. Double Opt-In: The Verdict on Email Permission

February 18, 2017 by Valentin Klemencic in

BY CHAD WHITE We’ve heard the case for single opt-in (SOI) and the case for double opt-in (DOI). And we have also heard public opinion on the matter, which is nearly evenly split. Before we

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