#DIGITAL | Blog with both sidebars

February 17, 2017 by Valentin Klemencic in

BY KAYLA LEWKOWICZ The art of mastering deliverability has become a borderline mythical craft. With algorithms and filters constantly changing, it’s difficult to determine what to do to stay in the

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3 Ways the Job of Email Marketer Will Change by 2020—and How to Prepare

February 17, 2017 by Valentin Klemencic in

BY CHAD WHITE Email marketers never complain about a lack of change in their industry. And there’s plenty of change on the horizon, as our 20 expert contributors highlighted in our Email

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Single Opt-in vs. Double Opt-in: The Court of Public Opinion

February 17, 2017 by Valentin Klemencic in

BY CHAD WHITE The case has been made for single opt-in and the case has been made for double opt-in. This contest is clearly one of great public interest, judging by the number

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Who Owns the Email Inbox: Subscribers, Inbox Providers, or Senders?

February 16, 2017 by Valentin Klemencic in

BY CHAD WHITE WHO OWNS THE EMAIL INBOX? This question came up during a recent panel discussion on deliverability at Salesforce Connections and interestingly each of the three panelists had a

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Single Opt-In vs. Double Opt-In: The Case for DOI

February 16, 2017 by Valentin Klemencic in

BY JOHN BONINI In part two of our case for finding the right subscription method for your company, let’s take a look at why the double opt-in method is a better

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