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BY JAINA MISTRY Your email has a clear and recognizable from name, the subject line is straightforward and on-brand, and your preview text further encourages the open. But, what about your

BY JENN FERNANDES As an agency, your most precious commodity when producing emails for your clients is time—time scoped appropriately, time left in your budgeted forecast, and, of course, the project

BY JAINA MISTRY Microsoft is one of the biggest players in the email industry. Microsoft Outlook and its web-based counterpart Outlook.com hold a marketshare of over 10% collectively. This is pretty huge! In

BY LAUREN SMITH When we think about email marketing opportunities, we focus on promotional and transactional emails. These emails are usually designed and executed by a company’s marketing team, obsessing over