#DIGITAL | Blog with both sidebars

How the Dutch Engage with Email [Infographic]

March 2, 2017 by Valentin Klemencic in

BY BETTINA SPECHT With eCommerce sales expected to reach €18 billion in 2016, the Netherlands present a major opportunity for digital marketers. Are some of your subscribers—and potential customers—based in the Netherlands? If

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The Ultimate Guide to Web Fonts

March 2, 2017 by Valentin Klemencic in

BY JAINA MISTRY Historically, choosing the right font for your email has never been too hard, considering the limited number of web safe fonts to choose from. But recently, things have

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How Airbnb Uses Email to Build Brand Trust

March 2, 2017 by Valentin Klemencic in

BY KAYLA LEWKOWICZ A few years ago, the idea of opening up your home to a stranger (or staying in a stranger’s home) in a foreign city or country wasn’t something

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Millennials’ Email Marketing Dislikes Are (Mostly) the Same as Everyone Else’s

March 1, 2017 by Valentin Klemencic in

BY CHAD WHITE Despite millennials having a reputation for being different from everyone else, their email behavior is very similar to that of older generations when it comes to the things

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Why an Unsubscribe Is Better Than Being Marked as Spam

March 1, 2017 by Valentin Klemencic in

BY KAYLA LEWKOWICZ This message from iOS 10’s Mail app sends shivers down any email marketer’s spine: But it shouldn’t, and here’s why: Unsubscribes can be a good thing. The alternative,

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