by Dave Bender Storytelling is something that has stood the test of time for thousands and thousands of years. Back when cavemen were roaming the earth, we told stories over fires

Share

BY CHAD WHITE More than 3,500 marketers completed our State of Email Survey, which closed at the end of January and explores how brands plan, build, approve, send, and ensure the

Share

BY BETTINA SPECHT Building emails that perform well on mobile is key for every email marketer—and with that, optimizing for Android environments has become more and more crucial. Google’s Android is

Share

BY JAINA MISTRY As email marketers, we strive to deliver the perfect email experience to our subscribers. We make sure our emails are sent at the right time based on our

Share

BY ERIN KING Personalized emails can dramatically outperform one-size-fits-all messaging. But to send personalized emails, you have to have the right data. We see so many brands stop at first name personalization,

Share

BY BETTINA SPECHT For many marketers, email deliverability is a daunting topic. While there’s no doubt about the importance of getting your email delivered to the inbox, the nitty gritty details

Share

BY KAYLA LEWKOWICZ When it comes to decision making, humans are far from the rational beings we’d like them to be. We’re emotional, irrational creatures that often make decisions based on

Share

BY PAUL FARNELL Today, we’re saying goodbye to one of Litmus’ very first features—Page Testing. If you don’t know about Page Testing, that’s alright. The tool provided previews of web pages

Share

BY KAYLA LEWKOWICZ When it comes to building a targeted, relevant email program, it’s all about understanding your subscriber landscape. Where are your subscribers opening their emails? Are there any quirks

Share

BY BETTINA SPECHT 2016 was a great year for online retail in Australia. For the first time ever, online sales exceeded $20 billion, growing five times faster than traditional retail spending. As

Share