email

by Dave Bender Storytelling is something that has stood the test of time for thousands and thousands of years. Back when cavemen were roaming the earth, we told stories over fires

BY BETTINA SPECHT Building emails that perform well on mobile is key for every email marketer—and with that, optimizing for Android environments has become more and more crucial. Google’s Android is

BY JAINA MISTRY As email marketers, we strive to deliver the perfect email experience to our subscribers. We make sure our emails are sent at the right time based on our

BY KAYLA LEWKOWICZ When it comes to decision making, humans are far from the rational beings we’d like them to be. We’re emotional, irrational creatures that often make decisions based on

BY PAUL FARNELL Today, we’re saying goodbye to one of Litmus’ very first features—Page Testing. If you don’t know about Page Testing, that’s alright. The tool provided previews of web pages

BY KAYLA LEWKOWICZ When it comes to building a targeted, relevant email program, it’s all about understanding your subscriber landscape. Where are your subscribers opening their emails? Are there any quirks

BY BETTINA SPECHT 2016 was a great year for online retail in Australia. For the first time ever, online sales exceeded $20 billion, growing five times faster than traditional retail spending. As