10 Things You Didn’t Know About Mobile Email: Google Hangout with Litmus + Hubspot
February 20, 2017 by in

BY KAYLA LEWKOWICZ Email serves as an important tool to increase lead generation and nurture prospects through the funnel. But if you’re not optimizing for readers on mobile devices, you may

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International Email Marketing: How to Master Time Zones
February 20, 2017 by in

BY BETTINA SPECHT Sending your email at the “wrong” time can derail the most well-crafted campaign. So it’s no surprise that many email marketers put significant effort into optimizing their send

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What Is an Email Conversion?
February 20, 2017 by in

BY CHAD WHITE The success of a business boils down to whether customers buy what you’re selling. In marketing terms: whether they’re converting. And since email marketing programs exist to support

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How to Use Live Content to Create Contextual Email Campaigns
February 19, 2017 by in

BY LAUREN SMITH To achieve the goal of converting our subscribers into buyers, we have to send email that is relevant and contextual to them. Subscribers now view anything to the contrary

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6 Ways to Encourage Influencer Behavior Through Email Marketing
February 19, 2017 by in

BY JENN FERNANDES We all know that a data-driven email marketing strategy can help us refine, define, and effectively engage our subscribers. But, another key piece of your marketing strategy is

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How to Use Click-to-Call Functionality for Better Email Attribution
February 18, 2017 by in

BY LAUREN SMITH A customer’s interaction with a brand rarely happens in a single touch or even in just one channel. The reality is that customers engage with brands over a

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How to Successfully Integrate Email and Social Media Marketing
February 18, 2017 by in

BY BETTINA SPECHT Modern marketers are often in flux about which is more effective in communicating with their customers and prospects: email or social media. But both email and social media

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3 Ways the Job of Email Marketer Will Change by 2020—and How to Prepare
February 17, 2017 by in

BY CHAD WHITE Email marketers never complain about a lack of change in their industry. And there’s plenty of change on the horizon, as our 20 expert contributors highlighted in our Email

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Who Owns the Email Inbox: Subscribers, Inbox Providers, or Senders?
February 16, 2017 by in

BY CHAD WHITE WHO OWNS THE EMAIL INBOX? This question came up during a recent panel discussion on deliverability at Salesforce Connections and interestingly each of the three panelists had a

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Have You Tested Your Template Recently? Here’s 8 Reasons Why You Should
February 16, 2017 by in

BY KAYLA LEWKOWICZ Most of the time, you don’t need a brand spanking new design to get your point across—what you have already works. That’s why an email template is the

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