Community Spotlight: Becs Rivett-Kemm
March 4, 2017 by in

BY JAINA MISTRY The Community Spotlight is a blog series highlighting some of the amazing members of the Litmus Community. This time we’re chatting with Becs Rivett-Kemm, an email marketer from England.

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The Biggest Email Marketing Trends in 2017 Will Be…
March 3, 2017 by in

BY CHAD WHITE Well, we weren’t really sure. So we asked more than 1,200 email marketers, letting them choose between six promising email marketing trends in 2017: Automated emails Big Data

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Our Top 10 Favorite Blog Posts of 2016
March 3, 2017 by in

BY KAYLA LEWKOWICZ It’s that time of year, email geeks! As you’re reflecting on what a crazy year 2016 was for email (and beyond), we pulled together a list of our

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5 Reasons List-Unsubscribe Concerns Are Overblown
March 3, 2017 by in

BY CHAD WHITE One of the many changes made to iOS Mail with the release of iOS 10 Mail was that Apple added support for list-unsubscribe, which is coding that marketers add to the

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How the Dutch Engage with Email [Infographic]
March 2, 2017 by in

BY BETTINA SPECHT With eCommerce sales expected to reach €18 billion in 2016, the Netherlands present a major opportunity for digital marketers. Are some of your subscribers—and potential customers—based in the Netherlands? If

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The Ultimate Guide to Web Fonts
March 2, 2017 by in

BY JAINA MISTRY Historically, choosing the right font for your email has never been too hard, considering the limited number of web safe fonts to choose from. But recently, things have

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How Airbnb Uses Email to Build Brand Trust
March 2, 2017 by in

BY KAYLA LEWKOWICZ A few years ago, the idea of opening up your home to a stranger (or staying in a stranger’s home) in a foreign city or country wasn’t something

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Millennials’ Email Marketing Dislikes Are (Mostly) the Same as Everyone Else’s
March 1, 2017 by in

BY CHAD WHITE Despite millennials having a reputation for being different from everyone else, their email behavior is very similar to that of older generations when it comes to the things

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Why an Unsubscribe Is Better Than Being Marked as Spam
March 1, 2017 by in

BY KAYLA LEWKOWICZ This message from iOS 10’s Mail app sends shivers down any email marketer’s spine: But it shouldn’t, and here’s why: Unsubscribes can be a good thing. The alternative,

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Emoji Support in Email: Can Your Subscribers See Them?
March 1, 2017 by in

BY BETTINA SPECHT Emojis take the standard text smiley face and bring it to the next level. For any reaction, whether you’re happy , crying laughing , or relieved , emojis allow you to

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